Are Your Real Estate Signs Still Missing These Critical Components That Grab Clients Off The Street?
What are the secrets to getting your business noticed in such a fast-paced, competitive marketplace?
If you don’t know how to harness the full marketing potential from your , you could be losing a lot more business than you realize! Unfortunately, far too many agents sabotage their own sales efforts by trying to locate the “best deal” on and frames. These sign companies happily oblige to the unsuspecting buyers with sales phrases like:
- Fast Signs
- Lowest Prices
- Free Layouts
- Superior Quality, and
- The Latest, Full-Color Digital Printing Technology.
However, these self-serving sales phrases are an insidious distraction because they don’t have anything to do with helping you … umm … sell more real estate. Zilcho. Nada. Since your real estate signs can be one of the best passive marketing tools you’ll ever use, it’s in your own interest to get this right.
Are you shopping for signs like you shop for everything else? It’s natural to compare prices, features and options from one sign company to the next, right? The problem with this approach is that you’re not buying a “normal product” because real estate signs are uniquely different.
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Tim, Your thorough approach had me second guessing my own ideas about sign design. I am very glad I took your advice because I’m getting far more leads off my signs now. I had no idea a few simple design changes could make such a dramatic difference. Thank you for opening my eyes. Sincerely, Joe Conroy |
When you buy real estate signs, what are you really buying?
You’re buying an image.
Not just any image, but an intangible, visual picture of your real estate business. What kind of picture do you want to plant into the minds of your potential clients? How would you prefer to be seen and remembered?
With a vivid, memorable image, you can instantly …
- Unlock your real estate sign’s hidden marketing potential
- Stand out & get noticed in a crowded marketplace
- Project a highly professional & successful image
- Attract more attention from potential clients
- Enhance awareness of you and your business in your local area
- And outshine your competitors with the most distinguished sign on the block!
By focusing on your image, you’ve already won half the battle.
Why only half? Here’s why. What’s your favorite car? Mercedes? Cadillac? Lexus? And what would it look like in your favorite color? Can you picture it?Now, take the engine completely out and what have you have?
A really nice looking car that won’t go anywhere, right? Real estate signs are the same. Signs that look “nice” but don’t function won’t get you where you need to go.So what exactly makes a sign function?
What causes one sign to catch your attention while others remain virtually invisible? If you don’t take a few extra minutes to learn the right answers, you could end up losing several thousand dollars in commissions over the lifetime of your signs.To be truly effective, your design needs the right triggers.
Triggers are deeply rooted in human psychology and behavior patterns. So when triggers are used correctly, the response rate is measurably higher. With a few simple design changes (and they are simple), you can actually increase the effectiveness of your real estate signs 300%-400%.These triggers have been well documented in controlled, visual studies by the:
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By combining the use of classic design techniques, specific attractors and scientifically proven design principles, your real estate signs will automatically trigger a greater response rate from potential clients.
So … how do YOU capture the attention of every potential client off of the street?
Get your real estate signs designed correctly.
If you do it right once, your signs will keep paying you back over and over again. You can start the process right now by using SignMagic, (even if it’s 4:00 in the morning!).
SignMagic is our online design wizard and it is absolutely free to use for as long as you like. If you’ve never used a design tool like this before, you’re going to love it! It’s the perfect design tool for non-graphic designers just like you. As you type, the design literally begins to take shape right on your monitor!
As soon as you submit your order, our Art Department will immediately review your layout. Your design audit will cover the most critically important areas including:
- Are ALL CAPITAL LETTERS the easiest to read? (The answer may surprise you!)
- What is the “Law of Proximity” and how can you use this design technique to your advantage?
- Which specific letter styles create the most visual impact?
- How do you use contrast to make your sign visually compelling?
- What is the #1 mistake almost every other company makes when putting a border on real estate signs?
- What is the most effective way to arrange the words on your sign?
- How are fonts optimized to enhance legibility?
- What is "negative space" & how do you properly use it to dramatically improve the quality of your design?
- When Is Less, More?
- How big is big enough for the message to be readable on your sign?
- How do you use color to increase reader retention of your message?
- Which phrases will trigger a higher response rate from potential customers?
- What is power kerning and how do you use it to visually balance your sign?
- What are the most eye-catching types of graphics to use?
If you have any questions about the process, please don’t hesitate to contact us.
With kind regards,
Tim Harrelson
CEO
P. S.
Does the thought of designing your own sign from scratch leave you feeling a bit uneasy? If you prefer, we’ll be happy to perform this service for you. Just give us a call and we’ll help you get the ball rolling!
