Designing Coroplast Signs That Attract your Charleston, SC Audience
Coroplast have gotten a "bum rap" over the years. Many people think that they are cheap, trashy looking signs that will detract from your business if you use them. Well, we here at TheSignChef.com in Charleston, SC are here to disagree with you. What may have been true in the past is certainly not true today. Professional workmanship makes even the simplest sign look great. Couple that with a fantastic design and your Coroplast sign can really create interest and attract new business for you.
Tips to make your Coroplast signs stand out
When you are designing a Coroplast sign there are steps you should take that will help you get the most from your sign.
- Know the purpose of your message - while this may seem like a "no brainer" the purpose can be quite important. A safety sign will not be designed the same as a sign for a special sale at a store.
- Attract attention - creating a message that creates interest will bring more business to you. Compare "Big Sale on Purple Widgets" and "Are you sure you have everything you need?" People will come in just to see what they may have forgotten!
- Cover only one thought or message on a sign. Having two things for a consumer to think about will distract them. They don't want to put a lot of effort into reading a sign, they want one message to accept or reject.
- Create a design that presents the image you want your company to project. Fonts and graphics project a lot of messages. Try to find the one that suits your business. If you are part of a law firm, you wouldn't want to use the same font as the day care that is a block away. If you are selling clothing you wouldn't want a graphic of a car on your sign (unless it played into the name)
What NOT to do when designing your Coroplast signs
Now that we have covered some of the "do's" we should talk about some of the "don'ts"
- Don't choose a "fussy" font. Choose a font that is easy to read. TheSignChef.com in Charleston, SC 29418 recommends a serif type font as studies show they are easiest to read even from a distance
- Don't crowd your Coroplast sign with too many words or by making the font too large. Empty space within a sign makes it easier for people to read.
- Don't use an image that makes people uncomfortable (unless that is your goal) - choose wisely, as this sign will put an opinion in the heads of your potential clients.
- Don't hide your sign. A Coroplast sign that looks great serves no purpose if it is not in a place where your target audience can see it. Plan ahead for where you want to display the sign and then plan accordingly.
How to choose the color of text that enhances the message on your Coroplast signs
Colors send a subconscious message to our brains. Choosing the correct color for your font is very important to how your sign will be accepted by your target audience in Charleston, SC. There are many colors to choose from, but here are some colors that were part of a study to find out how the brain reacted to them.
BLACK suggests authority, power, boldness, seriousness, professionalism, is distinguishing and classic. Business wise, it's great for creating drama and is good for a background color. It is ideal for text on a light background.
GREEN suggests health, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it's associated with debt, is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.
YELLOW suggests warmth, sunshine, cheer, happiness, jealousy, deceit and cowardice. Business wise it appeals to the intellectual types and is a good accent. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism. It is the most difficult color for the eye to take in, so it can be overpowering if overused. We chose a yellow with a hint of orange to it to make reading easier. A true yellow was almost painful to the eye!
There is a wide variety of colors to choose from for your Coroplast sign. Both the background and the print play a part in the overall design. Choosing colors with good contrast that are still easy for the eye to read is a key to a sign that will carry your marketing message for you. If you have questions or need more information you should contact a sign company. Our indoor and specialists and our graphics department are always happy to assist you.
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