There's more to advertising than just using signs for real estate
In the "dog-eat-dog" world of business, real estate can be one of the most competitive fields. Trying to find new ways to advertise your business can be difficult. Everyone thinks of signs for , but how do you make yourself more noticeable. There are many ways that you can do additional advertising, some for very little money. One hint to consider to create a logo or, if you are part of a national company, make sure that your advertising looks like your signs. This reinforces the psychological connection for your potential clients.
You may try things like email "blasts", advertising on the local TV and radio stations and other such avenues. The problem is that everyone else has done the same thing. You are still blending in with everyone else. We put together some ideas that you may want to try for advertising that are not as common. Of course, always remember that the signs for real estate are a great base to be built on.
- Work with your visitors center or local hotels and sponsor a map of the area.
- Write an article about the real estate industry from a unique angle and submit it to magazines and other industry related publications
- Affiliate yourself with another business and help sponsor a brochure, menu or other literature that is handed out. If it is a tourist attraction the brochure could also be put at your local visitors center or a focal point of tourist traffic
- High schools or sports organizations sometimes have special activities that they print programs or brochures for. Make sure and support the local kids with an advertisement. This makes a good impression on many parents.
- Work with a non profit organization. Habitat for Humanity is one that will help associate you with houses as well as giving back to the public. There is sometimes national coverage of these projects, which gives you a larger potential customer pool.
- If you have a military installation in your area talk to them. They assist incoming personnel finding homes, as well as the members that are retiring. Many people that have been stationed in an area just before retirement decide to stay. The installations typically give out lists of businesses that they recommend for their members. Work with them to get on that list!
- Align yourself with a company such as a home improvement contractor. Work together to cross promote your businesses.
- Have a give away at an open house. Each person that attends is entered into a drawing. You may be able to get a free prize to give if you align yourself with a company and allow them to do some advertising that will not detract from the open house. A decorative piece or artwork would be unusual, and could be used in the showing before the give away.
- Align with an interior decorator and have them give tips that relate specifically to the house you are showing. Be sure to advertise their business as the one who has the expertise to decorate that specific house. If you can build up a strong relationship you may be able to do a temporary decorating in the home and either have it there for prospective clients to see, or if the decorator is not comfortable with that, you can get good quality photos and blow them up. They can then be hung in the appropriate room to show the "potential"
- Become involved in local HOA's and keep your finger on the pulse of their concerns. Work with them to help make improvements if possible. They may come to trust you and recommend you to others, or even point you in the direction of potential clients that are their friends.
- Give a free gift to the client who purchases a house. Make it appropriate to the new home owner and the home if possible. If nothing that seems suitable comes to mind give a gift certificate to a home decorating store, or perhaps a certificate for a massage for after the move is complete.
- Become involved in the community. Whether you choose Scouting, the local theater group or a gourmet club you are interacting with the community. Whenever possible try to choose an organization that is your target audience.
These are just a few ideas that will make you stand out from your competitors. Of course, don't forget to advertise with your real estate . That is the foundation that will allow you to build these other ideas, and thereby your business.
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