How one custom vinyl banner maker weatherproofs custom printed vinyl color banners in windy Charleston, South Carolina
About a week ago we received a phone call from a potential customer. She was calling from right here in Charleston, SC with some questions about vinyl print banners. Since TheSignChef.com is dedicated to educating consumers about custom signs and banners I felt that this may be a good topic to share with you.
A custom banner was the perfect solution for Susan's new business. A vinyl banner is inexpensive advertising, but with today's technology it doesn't have a "cheap" look. However, she was concerned about how we make a vinyl banner and the materials we would use for the banner sign. If you have spent any amount of time in Charleston, SC you know that our weather changes frequently and drastically, with little warning.
What does Charleston weather have to do with a custom vinyl banner?
Quite simply, Susan's question was whether she should get a heavy duty banner, or if a thinner material would work for her outdoor advertising. We began to discuss the many aspects of and this is the information I will be giving you.
The first thing we needed to look at was where she planned to display her sign. The banner was slated to be outside of her store in downtown Charleston. She planned to have it displayed during the entire time the store was open, 9 am to 9 pm. The store was close to the waterfront of Charleston which typically has a stiff breeze most of the time.
I explained to her that the reason we recommended a heavy duty vinyl banner was two-fold. First, Charleston weather changes frequently and her banner would be outdoors. Second, we also have a large tourist population during the months of May through August. Most of the foot traffic is contained in the downtown Charleston area. This means a lot of people could be grabbing the banner or pulling at it.
What are the specifics I should know about a custom vinyl banner you make?
We discussed what a heavy duty custom banner is made from. At TheSignChef.com we use a 14 oz. heavy duty vinyl. It has a strong, tight weave and is resistant to tears. The heavy duty vinyl allows the custom banner to withstand Charleston weather, it also holds up to our Charleston tourists better then a lighter vinyl banner would.
The heavy duty vinyl adds to the appearance of a custom banner by giving it a feeling of quality and professionalism. There is also a woven look from the nylon scrim that classifies the vinyl as heavy duty. Water proof, weather resistant and made to store easily. What more could you ask for?
For displaying her banner I recommended that she have grommets every 2 - 3 feet around her banner. This allows her to display the custom banner in a variety of ways while staying within the regulations of downtown Charleston. We discussed how to properly hang her banner so that she didn't have to worry about wind causing the grommets to tear out of the heavy duty vinyl banner.
Because she was worried about the breezes off the water in Charleston displacing her banner I let her know that wind slits were available. This is a additional service that TheSignChef.com provide for customers if requested. Because our heavy duty custom are flexible and made to withstand weather Susan decided that the Charleston breezes didn't require her to spend an additional amount on the wind slits.
We create a custom banner in Charleston, SC 29418
Once Susan decided she preferred the heavy duty vinyl that we recommended for her banner we discussed how it would be made. The two standard ways of making a banner are to print the lettering, graphics, etc directly on the material or to cut out self-adhesive vinyl lettering and graphics and laying them out on the vinyl banner. Much of this will have to do with the design you choose for your custom banner.
After Susan decided on the basics of materials and size our art department swung into action and helped designed a stunning banner that will brighten up the area in front of Susan's store. Tourists visiting Charleston will be drawn to it and visit her store. The silent salesman - in this case a custom vinyl banner - has done it's work again.
Another satisfied Charleston customer gets their custom vinyl banner
Once Susan heard all the information and decided on her final design she approved her proof and we produced her vinyl banner right away. We called and let her know as soon as it was ready. I am happy to report that the banner was ready in plenty of time for the Charleston debut and Susan and was quite pleased. Ahhhh! The satisfaction of knowing we helped another Charleston customer.
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