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Why Should You Hire a "Dummy" for Your Business Signs?
No, we aren't talking about the company that makes your signs. I know, it's not a politically correct term, but it caught your attention better than the word mannequin would have, didn't it? And that's what using mannequins to display your business signs is all about. I gave this as an example of unusual marketing ideas in a previous article and I received questions about the types of mannequins and where they can be purchased. But first things first, why should you do something silly like this? Marketing is about attracting attention. Doing something out of the ordinary or unexpected in the business world is certainly something that will attract attention. While this is unusual, it isn't so over the top that it will turn customers away from your business.
What kind of mannequins can you get to hold your business signs?
This is an important part of why you want to use the mannequins to hold your business sign. Besides attracting attention you can find mannequins that will fit with your target audience. If you have a childrens clothing store, why not use a child mannequin? If you wanted to advertise for a mechanics shop, you might choose a male mannequin. Yes, I do know there are female mechanics out there, and you could choose her instead. It is about the image you want to project. You can also put together more than one mannequin for a display effect. If you have a service for couples, why not make two , one can be held by a female and one by a male. They can both advertise for you.
There are also the style of mannequins to be considered. You need to make sure that the construction of the mannequin will hold up to the weight of your business signs. Also check the amount of flexibility you need from your mannequin. If your sign is an awkward shape or an unusual size, make sure that you can move the mannequins arms enough to support the business signs. There are mannequins that have a wire skeleton that gives them much more flexibility and allows you to change around the position of their arms and legs. The standard mannequin will not have that kind of flexibility.
One other consideration in choosing a mannequin is the size. New mannequins are proportioned more like real people than the older mannequins that had more of the "twiggy" look. The newer size has changed the proportions of parts of the mannequin to more closely reflect the average consumer. A study has found that more than half of the people react in a positive way to the newer mannequin styles. They feel more comfortable looking at a mannequin who looks more like themselves.
Where can you find a mannequin for your business signs?
There are a number of places that sell mannequins. Doing a search on the internet using the term mannequins to buy brought up hundreds of thousands of pages. I am was little surprised by that, and I do not know if all of them took you to sites that actually sell mannequins, but I did go to the first few pages and they were definitely sites selling mannequins.
There are also places like Ebay™, where you can purchased previously owned mannequins. This can be a great way to save money, provided the mannequin is in good shape and presents the image you want for your business. I would suggest you do some research, decide on the type of mannequin that is best for you, and look all over for the best bargain. Once you have the mannequin, you have that unique sign display that will help your business to grow.
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