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Making the right choices for your car decal in Charleston, SC
There are a lot of decisions that have to be made when you are designing a car decal to help promote your business. You have to make choices about the company who will be making it, the material to use, what the design will look like and more. That is a lot to think about for a car decal, isn't it? At TheSignChef.com in Charleston, SC we want to help you make the right decisions. We have put together some important points about the design of your car decal. We hope that you will find the information informative. We will be giving you pointers on colors, layout and even information to help you decide if you should install it yourself or not.
Choosing the right colors for your car decal
Wait, right colors? Are there wrong colors? Don't I just choose my favorite color or pick on that is part of my company logo and go from there? Maybe, it depends on the message you are trying to send and what your favorite color is! Seriously though, there are things to consider when choosing colors. Many people don't realize that colors send a message to our sub conscious. This effects the way we choose a company or more importantly, don't choose one. So how do you know what colors are the right colors? Studies have shown that certain colors project certain meanings. To help you make the right choices we are listing some of the most popular color choices here along with the image they project.
BLACK suggest authority, power, boldness, seriousness, professionalism, is distinguishing and classic. Business wise, it's great for creating drama and is good for a background color. It is ideal for text on a light background.
BLUE suggests security, authority, faithfulness and dignity. For business it suggests sanctuary and fiscal responsibility. It is the most popular and the second most powerful color. Blue can also be cold. People are more productive in blue rooms.
GREEN suggests health, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.
ORANGE suggests pleasure, cool, excitement, cheer, endurance, strength and ambition. For business it is good for highlighting information on charts and graphs.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it's associated with debt, is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.
There are many other color choices, and none of these may appeal to you. We felt it important that you have this information so that you can make a more informed decision about the colors you choose. People respond more to non verbal cues than verbal ones because the subconscious mind works on symbols and colors. Make sure you use the psychology of colors in all your marketing, especially when you can't be face to face.
Using negative space in your car decal
Because a car decal is printed on a piece of vinyl it follows many of the same guidelines that a regular sign would. Many people feel the need to cover the full piece with their message, however studies have shown that negative space, or white space (the parts that don't have words or pictures) play a key role in how a car decal or a sign is perceived. If there is no blank area the eye doesn't focus on the message. It is drawn in too many directions and has no point to focus on. Negative space is important to getting your message read by your target audience.
Once you have your design created, you should step back and look at your monitor. Does the sign look crowded? If it looks crowded on your monitor, it is going to make it even harder to read as a . Remember that you are in a moving object. Making it easy for someone to focus on the message is key to making the most of your car decal.
Should you have a professional install your car decal?
There isn't a right or wrong to this question. It is mostly a matter of preference. If you were to get your car decal or from TheSignChef.com and you didn't live in Charleston, SC you would have to choose to install it yourself, or find a company that would install it for you locally. We have tried to make it as easy as possible for all of our clients to get the most out of their car decal and save money on the installation. Each car decal order has an application kit that we have designed to help our customers. The fully illustrated instructions are easy to follow and don't leave you wondering what you should do next. The supplies that come in the kit are the same chemicals and tools that we use in our own production department. We also make sure that your car decal is ready for installation when it leaves here. If you choose to have your car decal installed by us or another company, it may save you time, but there may be a charge. We leave that decision up to you!
Visit Our Decal Page For More Information