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Are your custom stickers from Charleston, SC made with the wrong colors?
Colors play an important role in design. Colors send a message to the subconscious about your business and helps make the decision if you are right for them. Your need to have the right colors to present the image and message that you want your potential clients to see. A study was done about the psychological effect of colors on the mind. At TheSignChef.com in Charleston, SC we felt this information was important and wanted to pass it along. We hope that this will assist you in the decisions you make while designing your custom stickers.
What do the colors in my custom stickers say to my customers?
We have put together information about the most commonly used colors for custom stickers, and all other signage.
BLACK suggest authority, power, boldness, seriousness, professionalism, is distinguishing and classic. Business wise, it's great for creating drama and is good for a background color. It is ideal for text on a light background.
BLUE suggests security, authority, faithfulness and dignity. For business it suggests sanctuary and fiscal responsibility. It is the most popular and the second most powerful color. Blue can also be cold. People are more productive in blue rooms.
GREEN suggests health, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.
ORANGE suggests pleasure, cool, excitement, cheer, endurance, strength and ambition. For business it is good for highlighting information on charts and graphs.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention. Business wise it's associated with debt, is great for boldness and accents. The most emotionally intense color, red stimulates a faster heartbeat and breathing.
Other colors send different messages to the brain. We used these because they are the most popular. Brown, pink, purple and others all have something to say to your subconscious. Consider carefully what you want your custom stickers to say before you choose your colors.
Why is contrast an important element of my custom stickers?
The use of color is vital to the effectiveness of a sign.
So how exactly, do you use color effectively? The key is contrast. So what exactly is contrast? Contrast is the difference in brightness between the light and dark areas present in a single design. A bright yellow background for example, will contrast well with dark letters such as black, a dark shade of blue and even purple. The greater the contrast or difference between the light and the dark colors, the more legible text is from a distance. Colors that are closer together like a medium gray letter against a black background won't contrast as well and therefore will be more difficult to read.
Generally speaking, white as a background color is by far the most versatile because more colors naturally contrast better against a neutral white background than any other single color. When you choose a background color for a custom sign other than white, you limit your choices for colors that will both stand out and "go with" that background color. That's not a good thing or a bad thing - it's just something to keep in mind when making color selections. TheSignChef.com in Charleston, SC 29418 is happy to help you make the choices for colors in your custom stickers, and the color combinations you may want to avoid.
Are there colors to avoid on custom stickers?
There are no "rules" about colors you can use in the design of your custom stickers. There are some things to consider when contrasting your colors. Just as certain colors send a message to your subconscious, your eyes send messages to your brain that effect the way that you see certain contrasts. For the greatest effect you want to avoid using hues. Try not to diminish the true color that you are using, unless it is a shading or something similar. Hues are harder for the eye to distinguish. Also be aware that some contrast will create a visual stimulation that you may not want. Rather than attracting attention to your message you may be causing the potential client to look away. If the color contrast makes their eyes uncomfortable they will never read what you are saying. Yellow text on a white background is hard to read, while read text on a blue background causes illusions. Green text on a red background actually creates a feeling of vibration. Unless this is your intended purpose with your custom stickers, those are combinations you may want to avoid.
As you can see choosing the colors for your is not really as difficult as it seems. By deciding the message and image you want to send and considering the contrast of the colors you can design a highly effective custom sticker to promote your business.
Visit Our Customized Stickers Page For More Information