Choosing the right real estate signs for your business in Charleston, SC
Everyone knows that the economy is in a slump and one of the hardest and earliest hits was to the real estate industry. In order to help create new business and stimulate sales in Charleston, SC you must continue to advertise. But what are the best options for advertising? You need to create advertising that will be relatively low cost and will attract attention. If the advertising can also be used for an extended period of time, so much the better. are a staple of most advertising budgets. The problem is, if everyone is using them how can you make yours stand out? While there are many materials to choose from to make a sign, two seem to be the most frequently used in the real estate industry.
The pros and cons of Coroplast for real estate signs
Coroplast is a sign industry recognized product that is used to produce many types of signs. One of the most popular is the real estate sign. But why? Coroplast signs are a plastic corrugated material, like plastic cardboard. The positive side of Coroplast real estate signs include the fact that it is a low cost material and can be made into any size that you require. There are also frames designed specifically to hold these signs, giving them a very professional look. They are light weight and easy to ship from a sign company, as well as transport in your vehicle. The somewhat negative side to Coroplast is that they are only recommended for two years. You have to be the one to decide if the pros out weigh the cons for these real estate signs.
Is aluminum a better material for your real estate signs?
Aluminum is the other widely used material for your real estate signs. At TheSignChef.com, here in Charleston, SC 29418, we create a number of aluminum real estate signs every single month. Aluminum is a solid metal sign material with a baked on enamel finish, these are extremely durable in high traffic, wet and heavy equipment areas. They are available in three grades, but .040" gauge is the common choice for real estate signs.
Aluminum will usually outlast the vinyl lettering that is put on them. Intermediate vinyl lettering is intended for short term outdoor signs and is rated for 3-5 years. Our high performance vinyl graphics will last 7-10 years outdoors, even under extreme environmental conditions.The down side of this is that aluminum signs cost more, and because they weigh more they cost more to ship. However, the life span of an aluminum sign may offset the initial cost.
Making the most of your design
Once you have chosen the material for your real estate sign you need to think about the design. There are many small details that can make a difference in how much attention your sign attracts. You should consider things like color, fonts, graphics and size. A sign specialist from TheSignChef.com can help guide you through that design process and give advice based on their vast experience in the sign industry. We also offer an online live design session with a graphic artist from our art department. They will work with you in the layout, color and all the other details, making changes as you request and suggestions when asked. You get to watch the design being created through a live connection that allows you to see our artists monitor just as they see it. It is an excellent way to work with an artist one-on-one to create an amazing design that will attract interest and help boost sales for your real estate business.
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