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How can the design of my truck decals help me attract more business in Charleston, SC
Isn't just putting truck decals on my vehicle good enough to attract business? The honest answer is, probably not. How the decals are designed is important to how your potential clients will react. If the design doesn't send the right message they may not notice you, or even worse, choose a different company. By creating a design that sends a message and promotes the image you want for your Charleston, SC business you will gain customers.
Truck decals from the beginning
It is not essential to know exactly how truck decals are made, but it never hurts to have additional information. You never know what will become important in the future. It starts with the material. At TheSignChef.com in Charleston, SC 29418 we recommend using a high performance vinyl. This vinyl is rated to last for 7 - 10 years outdoors, and even through numerous truck washings. There are alternatives to this vinyl, and a sign specialist will be able to help you make the choice that works best for your needs.
Once you have decided on the vinyl that is right for your application and the design has been approved, the production department takes over. The material used to make and decals is similar to that used to make bumper stickers. You can choose to have your decals printed on clear or white vinyl. This doesn't mean that you have to have a white background on your decals. You can have the entire piece covered in color inks and specially cut if you choose.
The vinyl sheeting is fed through the printer and prints out directly on the vinyl. The printer can print at various DPI, but typically vinyl decals are printed at 600 DPI. The ink that is used a solvent, meaning it does not need to be laminated to protect it. Rain, washing, and other activities will not cause the colors to run. To give additional UV protection to keep your car decals from fading, you can have the decals laminated before installation. Once the decals have finished printing they are cut out by hand in the production area where they are now ready for installation.
The material is just the first decision in designing truck decals
Custom truck decals are just that - custom. So you will want to consider the following when creating your design
- What are you trying to accomplish with your truck decals?
This may seem like a silly question, but people use and other types of signs for many purposes. You could be trying to attract more business, or hoping to "brand" your company with a specific logo, you may want to focus on a specific product or service, or there may be another purpose. - What should your decals say?
Put together a message that says what you really want to say. - What kind of look do you want?
If you have a business that is for landscaping it may not be wise to go with a look that makes people think of fishing. - Choose a legible font
When it comes to a truck decal not all fonts are a good choice. You want to choose something easy to read and also projects the image you want for your business. A day care probably doesn't want to use "Times New Roman", they would want to consider a font that looks friendly and "kidsy" - Choose the right colors
Colors send a wide variety of messages to the brain. The contrast your eyes see also sends a message. Find a color that promotes your image, and use contrast to attract interest. Just don't overdo it! - Use borders
Borders help draw the eye to the center of you vinyl decal and make it easier to read - Add graphics
Clip art and photos are a great way to make your decals memorable
Are truck decals the right advertising choice for me?
You are the only one who can truly make that decision, but keep in mind things like where or how often people will see your truck. Will it be going among people that you want for prospective clients or does it sit in the garage unless it is raining out. Choosing the right type of signage for your business is as important, if not more important, than the design of your truck decals.
Visit Our Custom Decals Page For More Information